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Product definition for Chinese OEM

ConsultingProject Management

- Objective: Strategic positioning of a new vehicle concept, definition of requirements for vehicle development (pre-feasibility phase)
- Definition and analysis of the target groups (Sigma), derivation of automotive needs
- Competitive analysis (desk research and dealer visits in Beijing and Shanghai)
- Derivation of product requirements (powertrain, dimensions, features, connectivity), from brand values and brand facets, discussion with client, development partner Magna Steyr and potential suppliers for the vehicle platform (e.g. Nissan)
- Feasibility studies, management workshops, coordination of go-to-market studies
- Handover to Magna Steyr Asia for technical development

Industry

Automotive


Duration

6 months


Year

2016