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Positioning strategy for a new data offer

Consulting

- Objective: Creation of a B2B facing positioning of a new car data offer, development of messages based on from-scratch functionality and possible user stories
- Identifying of stakeholders (developers, product managers, engineers), in-depth interviews, taking part in test drives and device setups of the new technology
- Development of working hypotheses for a possible positioning, testing with stakeholders, creating internal/external presentation for go-to-market events

Contact
Industry

Automotive


Duration

3 months



Year

2020