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Interim Management

E-commerce and marketing transition after merger

Interim Head of E-Commerce and Marketing
- Objective: Development and implementation of new strategies for e-commerce and marketing for market leader B2B (promotional items, decoration)
- Head of 20 employees, budget responsibility in the double-digit millions
- Develop and implement new marketing strategies online and offline (drive-to-web, new advertising and sales forms)
- Setting up new work and IT processes, selection of new employees and agencies
- Transformation management after merger (Klingel Group)

Contact
Industry

Online retail B2B

Duration

12 months

Year

2017