Interim Management
E-commerce and marketing transition after merger
Interim Head of E-Commerce and Marketing
- Objective: Development and implementation of new strategies for e-commerce and marketing for market leader B2B (promotional items, decoration)
- Head of 20 employees, budget responsibility in the double-digit millions
- Develop and implement new marketing strategies online and offline (drive-to-web, new advertising and sales forms)
- Setting up new work and IT processes, selection of new employees and agencies
- Transformation management after merger (Klingel Group)

Strategic realignment for e-commerce blue chip
Strategy development and implementation for energy service provider