- Objective: Re-launch of B2B Internet platform towards benefit orientation or lead generation (call to action)
- Coordination of involved departments at three locations, agencies and contractors (online and offline) and about 50 international affiliates
- Development of functional specification, coordination of design and content
- Scope: 30 country web sites, with newsletters and web shops, apps
- Proposal on internal KPIs to measure performance
- Coordination of internal launch activities