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New product nomenclature for a technology company

Consulting

- Objective: streamlining access of the product range (1.5 million articles) for (B2B) customers and employees through new structure and re-naming of product lines
- Analysis of the product lines of all sectors (including acquisitions in the last 20 years)
- Analysis of the competitive environment, comparison of other industries
- Workshops with employees, sales partners, customers
- Development of a new offer structure, naming of product groups

Contact
Industry

Electronic


Duration

3 months


Year

2016