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Strategic realignment for e-commerce blue chip

Project Management

- Objective: Significant increase of performance KPIs via UX development (webshop, newsletter, other CRM measures)
- Creation of business cases, project volume 900 kEUR
- Perception and decision habit evaluation by neuroscience based market research
- Setup of an implicit survey with 50,000 participants using a visual test
- Acquisition of participants via banners, newsletters, Facebook
- Approval and interpretation of results
- Development of codes (linguistic / textual, visual, episodic), presentation, discussion

Contact
INDUSTRY

Online retail


Duraton

18 months


Years

2010-2012